A celebration of the 2018-19 Common Reading featuring Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, by Adam Alter, 2017.
Irresistible is a fascinating, engaging read that takes readers through numerous psychological and marketing experiments, illustrates relationships between physical and behavioral addictions, offers advice for all of us, opens the door for healthy debate—and much, much more.
In this revolutionary book, Adam Alter tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist.